Should I pay someone to build a website?
It’s a fair question. Why should you pay for someone to build you a website? After all there are plenty of cheap tools now that will allow you to build a website yourself.
Below are 5 reasons why building your own website can be a total waste of time and could be costing you money.
Reason no 1 – Competition
How does your website stack up against your competitors website. Is it as good? Is it better?
If you are serious about growing your business online, then your website needs to be as good as your competitors, if not better.
First impressions matter and a professional design will instantly evoke a positive response.
In 2017 Nielsen Norman Group wrote an article stating that a user can make up their mind within 50 milliseconds of visiting your site.
Chances are your potential customers will also be looking at your competition. A badly designed website can cause a potential customer to lose confidence and could ultimately be costing you money.
Reason no 2 – Building a website still requires technical knowledge.
To build a website correctly still requires technical knowledge.
Is your website secure? How does it perform across multiple devices? Does it load too slowly? Has it been built in such a way so that it can be found on Google’s search engine?
These questions matter when trying to get customers. A professional web developer will make sure your website has the best practices built in, so you have a strong foundation to market your services or products..
Reason no 3 – To make more money
How much is website lead conversion worth to you? For some business its $100 dollars for others it can be $10,000.
I have customers where 80% of there leads come through their website. Their website is their business.
A website should not be something you just tick off the list. It needs to be the core focus of your business.
Reason no 4 – Time
Time is money. Making a professional looking, well structured website will still take even the professionals some time.
If your starting with no prior experience, it is going to take you time to learn, time you could be spending on other parts of your business.
Whatever your business is, that’s what your likely best at. Focus on that.
Focus on your strengths, and outsource the other stuff to the professionals. Just make sure they are professionals.
Reason no 5 – Converting leads(SEO)
Can you get found on Google? The web is a competitive market place and you need to be visible for the right keywords and questions that clients are asking.
How your website is structured matters to Google’s search engine. Headings, links, text, images, metadata, videos are all things that get indexed on the search engine.
Everything on your website needs to be relevant. This is something that can often take time and refining, but having it set up correctly to begin with will be a huge advantage
Get the website structured correctly to begin with so you have a strong foundation to promote your services or product.